MACE is Ireland’s longest established convenience shop. We created campaigns to highlight their tagline Going the Extra Smile with MACE ambassador, Irish rugby legend Johnny Sexton.

Jokes with Johnny

To highlight MACE’s Right Options range of healthy food, we created a series of fun videos where Johnny had to recreate dishes drawn by our mini chef Lucy, aged 6.

I also wrote over 12 scripts for MACE for their monthly special offers that were broadcast on radio and tv. Here are a couple: